The real Made in Italy
Brand, History, Territory
Research, creativity and quality. A perfect combination of style makes the difference in the world and lends prestige to the label Made in Italy. Innovating tradition through technology comes from a historical specialization of artisan masters. The shoe industry characterizes this territorial genre and is now synonymous of personality and reliability, not only for collections with an adult target, but also for those of the children’s world. Experimentations on design and comfort solutions have always been the most effective response to parents' requests for the needs of the youngest.
Each Shoeb76 collection is devoted to a careful selection of high quality natural leathers and shapes are developed by following innovative criteria that help children's feet grow healthily. The attention to quality and the love for the territory were the reasons why we decided to keep the entire production of footwear inside, avoiding delocalization and thus guaranteeing a high standard of the product. The imprint of the Italian lifestyle, with a strong urban-chic touch, is here devoted to the cheerful world of children and to the carefree one of adolescents.
It was in 1976, that the Santoni family took their first steps in the world of footwear, in the district of Fermo. It was the entrepreneurship of Franco, the owner of the company and master craftsman, that led him to start producing shoes for kids, taking advantage of the moment of strong expansion of the manufacturing industry in the area. At 23 years old, he was able to make his company successful, consolidating its presence in the sector of shoes for kids.
Today, after his entry into the company, the eldest child of the family, Andrea, guarantees the continuity of the business, maintaining the basic philosophy that has always been supported over the years by the family: "You can never save on quality." The Shoeb76 shoe is characterized by a great value for money. Over the years the success of footwear has driven the Santoni family to invest continuously in communication and advertising by boosting the sales network and increasing the visibility of his brand.
Historically linked to its own local area, the Santoni family has been producing their shoes for over 35 years in the shoe shop located in one of the most important production districts at national and international level: Fermo. The province of Fermo today is a place rich in natural and landscape beauties with a strong sense of belonging and a strong identity, due to the handicraft vocation of which the districts of enterprises are representative. Among them we mention the footwear one (the largest in Europe) and that of hats.